Hi! I'm Megan Helms
A product innovator, growth strategist, and practical problem-solver with a bias for action and a sharp eye for what customers actually want.
Growth Built on Smarter Products
From concept to commercialization, see what’s possible with the right leadership
My Services
1
Product & Innovation Strategy
From whitespace identification to market launch, I help companies build product pipelines that are grounded in real customer needs — not just ideas that sound good in the boardroom. I specialize in rapid concept development, differentiated positioning, and getting the right things to market faster.
2
Go-to-Market Planning & Execution
Whether you’re launching a new product or repositioning an existing one, I build GTM strategies that align teams, sharpen messaging, and drive revenue. My approach bridges the gap between product, marketing, and sales — so nothing gets lost in translation from concept to customer.
3
Brand & Portfolio Optimization
Strong brands and product lines aren’t built on guesswork. I evaluate existing portfolios, identify growth opportunities, and craft brand narratives that connect. From multi-channel campaigns to full brand refreshes, I bring clarity and cohesion to complex product ecosystems.
Skills & Expertise
Product Innovation
Go-To-Market Strategy
Brand Development
Customer Insights
Cross-Functional Leadership
Portfolio Management
Market Positioning
Rapid Prototyping
Omnichannel Marketing
Voice of Customer (VoC)
From Ideas to Market Impact
Let's Connect
Feel free to get in touch